Our Brand Story

Adara was founded on the principle that we will treat our clients the way we would treat our own family and friends. It’s a simple idea built on believing that what’s in our clients’ best interest is what is also in our best interest.

We chose the name Adara because it means having high moral principles and ideals with a focus on understanding and analyzing our clients’ needs. George, our founder, says, “do the right things, for the right reasons, in the right way.” That’s what we strive to do every single day.

Adara also means noble, having a desire to understand and learn deeper truths. All of these resonated with each of our team members in our personal and professional lives.